|
In a presidential election, young voters are like cell-phone minutes. It’s great to have a lot of them, but if they don’t get put to use, they’re worthless.
Millions of young people are eligible to vote in this presidential election — 44 million between the ages of 18 and 29, according to the latest statistics.
And young voters make up a large chunk of the 9 million new voters who have registered for this year’s election.
The challenge for candidates John McCain and Barack Obama is how to get young voters to show up at the polls and vote on Election Day.
Getting young voters to vote has been a challenge for candidates ever since the voting age was lowered from 21 to 18 in 1971 with the 26th Amendment to the U.S. Constitution.
In the 2004 presidential election, less than half of eligible 18- to 24-year-olds voted, according to the U.S. Census Bureau, despite efforts by celebrities, MTV and youth voting organizations to get them involved.
While the 2004 youth vote was up 11 percentage points from the 2000 presidential race, the 47 percent youth turnout was far below the 72 percent of citizens 55 and older who voted in ’04.
After extremely close presidential races in 2000 and 2004, registering new voters was a top priority this year for both Republicans and Democrats — but especially for the Democrats, who lost both times to President Bush.
Election experts expect registrations to top the record of 177 million people set in 2004, and actual voting to exceed the record 126 million who voted that year.
In states where the outcome is close, youth voters could make the difference — if they turn out and vote.
Hi-tech outreach
To reach and excite young voters, candidates are using communications tools and technology in ways never tried before.
In addition to their official Web sites, the candidates have set up personal pages on the Facebook and MySpace social networks to let young voters get to know their views, preferences and life stories online.
They also have encouraged supporters who belong to Facebook and MySpace to use the networking capabilities on these sites to organize rallies, volunteer efforts and other political activities.
They have collected cell phone numbers and e-mail addresses and linked them to computer programs that send out calls and e-mails.
And for the first time, campaigns and their supporters have used the Internet video site YouTube to spread messages, criticize opponents and spotlight candidate activities.
Who will benefit?
Both parties agree that Democrats have been more successful in registering voters who support them this year.
In eight key states, USA Today reported this month, Democrats added 800,000 voters while Republican registrations went down.
But that is only part of the story for Election Day.
In 2000 and 2004, Republicans had much more success than Democrats getting their supporters to vote.
The challenge for Democrats is whether they can match the get-out-the-vote effort of Republicans in the states that may determine the winner.
|