The Almanac is our weekly community newspaper that covers southern Allegheny and northern Washington counties. We have a weekly circulation of nearly 50,000 that are carrier-delivered to more than 95% of the households within our delivery area. With 40-plus years of experience, The Almanac has been delivering the news and happenings throughout the South Hills, becoming one of the most trusted and reliable news sources in our area. The Almanac has won numerous awards for weekly publications throughout its existence, including 2009 Newspaper of the Year by the Pennsylvania Newspaper Association.

Target Audience

In a fragmented world of media and advertising options, newspaper – print and digital – still deliver a large reliable and desirable shopping audience. Our readers are typically more affluent and educated. Buying power generally rises among consumers with higher household incomes and higher levels of education. Our various sections offer targeted opportunities for placement of your advertisement, which creates a high likelihood of your ad being read and acted upon by your best consumers. The fact that our readers pay for our product creates a welcome environment for your advertisement. Finally, our digital products add increased audience – and valuable shoppers – to the print edition.

Why should I advertise in The Almanac?

• Reaches more than 133,000 readers every week
• has the strongest penetration of any weekly newspaper in southwestern Pennsylvania, reaching 6 in 10 adults in the market
• 90% of The Almanac readers are homeowners
• By advertising in both The Almanac and Observer-Reporter you can reach 90% of our market
• 64% of readers have some type of college education

Sources: 2009 Media Audit, American Opinion Research and Certified Audit of Circulation, March 2008