The Observer-Reporter is our daily newspaper covering Washington, Greene and southern Allegheny counties. We have a daily circulation of 33,863 and a Sunday circulation of 35,745. Our company has published a newspaper in this region continuously for 200-plus years, with more than half of them by our current family owners. We place a strong emphasis on local news, with a mix of regional, national and world coverage as well.

The Observer-Reporter is deeply rooted in our community with strong ties to the United Way and many local charities.

Target Audience

In a fragmented world of media and advertising options, newspaper – print and digital – still deliver a large reliable and desirable shopping audience. Our readers are typically more affluent and educated. Buying power generally rises among consumers with higher household incomes and higher levels of education. Our various sections offer targeted opportunities for placement of your advertisement, which creates a high likelihood of your ad being read and acted upon by your best consumers. The fact that our readers pay for our product creates a welcome environment for your advertisement. Finally, our digital products add increased audience – and valuable shoppers – to the print edition.

Why should I advertise in the Observer-Reporter?

• Nearly 75% of local adults read the O-R during an average week
• Reaches 72,500 local readers each Sunday
• 84% of our readers own their home
• 44% of our readers are college educated
• Our market spends $1.2 billion per year on food and drink
• Our market spends $403 million per year on clothing and accessories
• Our market spends $55 million per year on furniture
  and home furnishings

Sources: 2009 Media Audit and DemographicsNow