The Web sites observer-reporter.com and thealmanac.net can deliver your advertising message to more than 120,000 unique visitors each month. We are delivering more than 3 million page views per month to local readers.



With combo advertising of print and online you are reaching at least 80% of the market. Our online newspaper provides ultra-targeted marketing opportunities for your business.

Target Audience

Our online readers are local, young, affluent and growing. 82% of our online readers live locally. 89% are between the ages of 18 and 54 years of age and earn more than $50,000 per year. Our online audience grew by 32% in 2008 and by 21.8% in 2009. Our website attracts active consumers; more than 90% of our visitors are online shoppers, 64 percent have recently read classified ads online and 68% have broadband at home. Businesses who layer their marketing strategy with print and digital advertising are able to penetrate 80% of the market.

Why should I advertise Online?

• Averaged more than 121,000 unique visitors per month in 2009
• 85% are homeowners and the median home value is $167,259
• 85% attended college
• 51% hold professional or managerial positions
• Increase penetration by 43.7% when layering online with your print advertising
• 80% say they visit their online newspaper for local or regional news
• 62% say the top reason they visit their newspaper website is for advertising

Sources: 2009 Media Audit, How America Shops & Spends 2009 and Google Analytics 2000