TBS only briefly considered ‘Cougar Town’ name change

  • Associated Press January 7, 2013
Courteney Cox and Brian Van Holt are shown in a scene from the fourth season of “Cougar Town,” which premieres tonight. - TBS

PASADENA, Calif. – TBS and the makers of “Cougar Town” say they only briefly considered changing the show’s title with its move to cable TV, but they didn’t want to throw away years of marketing that has given the comedy starring Courteney Cox an identity.

After three seasons on ABC, “Cougar Town” begins its fourth season tonight on TBS.

Creator Bill Lawrence doesn’t like the title because it conveys the image of older women chasing young men. Instead, it’s a comedy about friends in their 40s. Cox’s character is now married.

TBS has even run an advertising campaign calling it a funny show with a terrible title.

“We wear it as a badge of honor,” Lawrence said. “I still enjoy mocking it.”

Lawrence was unhappy with ABC for holding the show in limbo before TBS bought it. But since ABC parent Walt Disney Co. still produces the show, he said at a news conference Friday that he wasn’t going to bash his old network.

Before the season premiere, Lawrence and the cast of “Cougar Town” went to bars in different cities to buy people drinks and show them new episodes. To his chagrin, Lawrence said none of the people he bought drinks for was part of the Nielsen Co.’s ratings system.

Lawrence said he hopes the switch to TBS will be seamless and fans of the show won’t notice a difference this season. Actress Busy Philipps became pregnant in real life during filming of the new season, but her character did not become pregnant.


blog comments powered by Disqus

Jordan eager to get back in the ring with a ‘Creed’ sequel

With lessons for today, movies jumping into the ’50s

Rhimes embarks on life-changing journey in ‘Year of Yes’

Resonant ‘Danish Girl’ explores life of transgender icon

Poland will not extradite Polanski to U.S.

In any ensemble, Mark Ruffalo is still standing out

Pixar’s trippy ‘Good Dinosaur’ stumbles

DiCaprio, Iñárritu discuss the brutal ‘Revenant’ shoot

The Grinch, Mariah Carey join the holiday TV festivities

Brian Williams settles into new job at MSNBC