PITTSBURGH (AP) – Former Pittsburgh Steelers running back Jerome Bettis has bought three Papa John’s pizza outlets in the city.
Papa John’s announced the deal Thursday, saying Bettis is partnering with Bajco Group, which now owns 12 Papa John’s stores in the Pittsburgh area. Bettis and Bajco plan to open more outlets in the next couple of years.
Bettis was drafted by the Los Angeles Rams out of Notre Dame in 1993, but finished his career in Pittsburgh, where he helped the Steelers win Super Bowl XL before retiring.
Papa John’s is promoting Bettis’ investment by offering a 36 percent discount to customers who use the promotional code ‘PJBUS36’ when ordering pizzas online from Papa John’s in the Pittsburgh and South Bend, Ind., areas. Bettis wore No. 36 with the Steelers and was nicknamed “The Bus.”