Feb 23, 2018 2 min read

Now in its third decade, JP Enterprises has its sights set on meeting the needs of today’s digital marketers.

The Lawrence-based company had carved its niche as a catalog publishing house for manufacturers and distributors such as Kennametal, WESCO and Thermo Fisher Scientific. According to Paul Brierly, President and CEO, a changing business climate prompted JP Enterprises to modify its strategy.

“Our core strengths have been master data management, publishing and creative,” said Brierly. “We identified marketing automation as an underserved market and an opportunity. Companies rely on email marketing to reach their customers, but many companies are not equipped to handle the task. We are. We manage and streamline the process, from setup to execution to analytics.”

Today’s most successful ecommerce marketers use sophisticated content management systems to publish product information. “Companies spend hundreds of thousands of dollars for this software,” noted Brierly. “Our people have worked with these content systems for nearly 20 years. We help our clients to get the best return on their investment.”

JP Enterprises’ services are scalable to client needs. “We’re flexible,” said Brierly. “If a customer’s internal team needs an assist, we step in. Or we can manage a project from start to finish, as we typically do with catalog production.”

Video production is another example of JP Enterprises’ expanded capabilities. “Video is the most compelling form of storytelling,” explained Brierly, who added that his firm has produced pieces for trade shows and other business events.

What spurs clients to do business with JP Enterprises? Brierly replied, “We deliver value. We’re not theorists out to discover the next great marketing innovation. We’re doers. Problem solvers.  Our prices are competitive. You don’t have to mortgage your house to do business with us. It starts with a conversation.”

By Dan Skantar, Director of Content Services at JP Enterprises, Inc.