84 Lumber launches breast cancer awareness campaign
In observance of Breast Cancer Awareness Month, 84 Lumber is going pink this October and has launched its annual breast cancer awareness campaign, announcing weekly $10,000 donations to four organizations, including breast cancer research. The company also will be changing its iconic logo to pink on all social media platforms as part of the campaign.
“As a woman-owned company, we’re proud to be able to use our platform and resources to stand with those affected by this disease,” said Amy Smiley, vice president of marketing for 84 Lumber. “It’s important that we continue to raise awareness and help ensure that women get screened, get a mammogram, and prioritize their health.”
84 Lumber is partnering with lifestyle brand, The Home Edit and The Clea Shearer Breast Cancer Fund in their mission to share resources, research, and support for patients battling the disease. 84 Lumber’s participation in the amount of $50,000 this year will be used via The Home Edit’s channels to drive awareness for additional donations and support and to further Clea’s mission of improving lifesaving research for fellow breast cancer patients and survivors.
84 Lumber is also supporting Breast Cancer Awareness Month by donating a total of $40,000 to various charities, by giving $10,000 to each of the following organizations: Bright Pink, the American Cancer Society, A Glimmer of Hope Foundation, and the Breast Cancer Research Foundation.
The company is also sending care baskets to patients at area hospitals undergoing cancer treatment, along with 84 Lumber associates, customers, and builders who are going through cancer treatment or know someone affected by breast cancer.
To learn more about 84 Lumber and to follow along this month, visit the company on Facebook, Instagram, or LinkedIn.