OP-ED: Tourism is more than a business
Washington County’s rich history, cultural heritage, and community events have defined our area as a premier tourist destination. We welcome visitors to learn about the Whiskey Rebellion, enjoy our downtowns, and explore our parks and trails. And while we want them to take great memories of our county home and welcome their return, we must appreciate the positive economic impacts our visitors have during their time with us.
Washington County’s tourism industry is a major driver and employer in our local economy. In a recent study conducted by Tourism Economics, it was found that our local tourism economy produced $764.9 million in direct visitor spending in 2024 (the most recent data available), which was an increase from $719.5 million (or approximately six percent) from the prior year. These results included key tourism impact categories, including Lodging, Recreation, Food & Beverage, and Retail.
The report also highlighted that Washington County’s visitor economy supported 8,663 jobs and generated $429.5 million in total labor income. However, most impressive was the total impact the tourism industry has on our entire county economy. Overall, travel and tourism economy generated more than $1.3 billion in total sales for our local businesses. These strong results arrive at a time when Washington County Tourism Promotion Agency and its partners are preparing for our summer tourism season.
While the numbers make the case that tourism is an important economic driver in Washington County, it is the attractions, festivals, and community events that make our county the special place that it is. Unlike other areas with massive stadiums, large hotels, and cavernous museums, we have found success in positioning Washington County as a place for visitors with a spirit for experiences. Unique events such as the PONY League World Series, McSummerfest, Washington County Agricultural Fair, West Alexander Fair, EQT Washington/Greene Counties Covered Bridge Festival, Canonsburg’s Pennsylvania Bavarian Oktoberfest, Houston Pumpkin Festival, Montour Trail, Monongahela Aquatorium, Charleroi’s Little Great Race and countless others contribute to our visitors’ experiences while also strengthening our communities and economy.
In addition to these events, we have premier amenities such as The Hollywood Casino, Washington Wild Things, Tanger Outlets, The Pavilion at Star Lake, along with a bevy of excellent restaurants, live theater and performing arts, and of course, our welcoming hotels. The sum is truly greater than the parts, and together these assets define the experience of visiting Washington County and create the foundation for those deciding to return, maybe even for good.
The Washington County Tourism Promotion Agency is proud of the investments, marketing, and promotional efforts that support the local businesses and non-profits that drive our continued tourism success and contribute to our high quality of life. Through our annual grant programs that assist volunteer-driven festivals, our marketing and promotions that showcase our county to surrounding markets; or our American Spirit Grant program, which is helping local municipalities create a meaningful commemoration of America 250, we continue to showcase Washington County as great place to visit, and also a place where investing in community assets provides a strong return on investment.
Jeff M. Kotula is president of the Washington County Chamber of Commerce & Tourism Promotion Agency.